Minutes peer review form

Assessed group’s name              cv203c2

Assessor group’s name              cv201a1

Date                                        3^rd of October 07

Rating Scale: 1 = Yes 2 = No

Read the minutes of your meeting written by your assessor group. Answer thefollowing questions. It is important that all members of the assessor group agreeon what is written on this form.

1. Is there a title? 1

2. Are the date, time and place written down? 1

3. Are the minutes structured according to the agenda? 1

4. Are all the points discussed mentioned? 1

5. Are the minutes easy to understand? 1

6. Are the minutes written in the correct tenses? 1

Read the minutes again and check them for spelling, grammar and punctuationas a group. Check them sentence for sentence making sure that each groupmember gives their opinion about each sentence. Mark any corrections on theminutes themselves and then answer these questions.

Name three things you like about the minutes.-          All is written in good English.-          The points of discussion are well described.-          The minutes are well structured. 

Name three things the writers should improve.-          All points were mentioned but about how to sell froobee could be written more.-          I don’t know more points off improvement.-           

Give the assessed group this completed form and the minutes with corrections.

The assessed group is responsible for posting this form on their weblog. 

O’Neill surfing my way up to style

CV203C2                                                                                                               17 – 10 – 2007

Advertorial version 2.

Words: 702   

The golden taste of our new collection 

Are you ready for our new summer collection? 

O’Neill is proud to announce the new summer collection 2008. The temperature is rising, the sun is shining and evenings become more pleasant. O’Neill makes your summer complete with the brand new O’Neill summer collection 2008. Our designers have combined the latest fashions trends and comfort within the new O’Neill summer collection 2008. Diversity and quality are the keywords for this new collection.  What do you think about our new flip flops? You are guaranteed to get the best of the best. And lets be honest, why should you wear an ugly short if you also could wear the best?  O’Neill is a stylish speciality brand mostly for surfers, snowboarders but also for people who just enjoy life. We design and create with care for your lifestyle and mentality to give you the best suitable outfit. All year O’Neill has been in motion to create and develop a new comfortable and stylish summercollection. Every season has his own way of life. Be a popular snowboarder in the Aspen during the winter and become a cool, trendy looking person during the summer. Every season you can choose the best suitable outfit. 

Amazing reactions from the states!

Last Saturday O’Neill showed their new summer collection 2008 to the American audience. In just three hours over more than fifty-five brands showed their new collection! It was a challenge to give the audience the diversity and also a good feeling about their collection. The designers combined fashion and comfort and they did it outstanding. The courage was there and the result was a three hours during show about the most trendy summer clothing. The red carpet was on and over more than five thousand guest were witnesses of this amazing show.  In a fully booked New York fashion house the show began. A diversity of the collection came up during the show. From flip flops to shorts, every aspect of a successful summer was in the ‘house’. The jury linked all these ideas in a taste for an extreme point of view. The prize for the winner was a $550.000,- cheque. O’Neill was obvious the number one. Susanne Bilson, executive officer of Mango and also member of the jury explained why O’Neill has become the winner of this show: ‘these clothes are wonderful: to be honest we never expected that O’Neill got the capabilities to design such beautiful clothing’‘I really don’t know what to say, I’m speechless at this moment’, said Bilson according to O’Neill TV. 

Don’t hesitate!

We want to give you something special. A strong, good feeling, something you will never forget. Once you have discovered O’Neill clothing it’s like you are in heaven. There is no turning back. You will remain loyal to it. What do you think about our new sandals, isn’t nice to wear during those warm summer days? Grasp your towel, put your sunglasses on and let’s enjoy the sunshine days. We are staying to improve and create that strong feeling between you and O’Neill.   

Choose our new summer collection!

Have the guts and taste to experience the fresh and sweet summer feeling that comes with O’Neill clothing. Every aspect of our brand will make your life more fashionable and comfortable.  If there was any question about what you would be wearing this summer, their isn’t any anymore! Enjoy the bright side of O’Neill’s summer.  

Get your own catwalk ticket

Are you curious already and want to get a preview? With all these positive sounds from the states, you should be. That’s the reason why we give you, an one in a lifetime opportunity, to be present at this event. With the New York skyline behind us, we move to Europe to settle down this special catwalk event. All international tabloids has notice this event on their agenda. The red carpet will be rolled out again and you can be there.  O’Neill brings you a European catwalk presenting O’Neills new summer collection 2008. It’s especially for the modern trendy young people. Enjoy the golden taste of our new collection on December the 10^th in the Amsterdam RAI. Get your own catwalk ticket for this event. Be a winner, be a witness and don’t hesitate again! Surf to www.oneill.com/summer and be there! 

Bronnenlijst: 

O’neill, Viewed on 22 september 2007. From, http://www.oneilleurope.com/index.asp 

Surfride, Viewed on 22 september 2007. From, http://www.surfride.com/assets/images/brands/brand_image_oneill.jpg 

Oxigen, Viewed on 22 september 2007. From, http://www.oxigen.co.uk/images/linkpics/Neill-461-.jpg 

Oxigen, Viewed on 22 september 2007. From, http://www.oxigen.co.uk/images/linkpics/Neill-430-H.jpg 

Islandsurf, Viewed on 22 september 2007. From, http://islandsurf.com/images/products/large/16495125_coc_LG.jpg 

Scene7, Viewed on 22 september 2007. From, http://s7v1.scene7.com/is/image/JohnLewis/000008378?$product$ 

Wikipedia, Viewed on 22 september 2007. From, http://en.wikipedia.org/wiki/O’Neill_(brand) 

O’Neilleurope, Viewed on 22 september 2007. From, http://www.oneilleurope.com/index.asp 

Kink, Viewed on 22 september 2007. From, http://www.kink.se/images/posts/oneill_spring06.jpg 

Jubii, Viewed on 17 oktober 2007. From, http://tv.jubii.nl/channel/iLyROoaftmUK.html 

Fashion blog, Viewed on 19 oktober 2007. From, http://fashion.blog.nl/new_york_fashion_week 

Style, Viewed on 19 oktober 2007. From, http://www.style.com/fashionshows/

Weblog advertorial peer review form

Weblog Advertorial Peer Review Form B – Second Review

Writer’s Name Rick S._______________________________________

Assessor’s name Claudia N._______________________________________

Date 16-10-2007_______________________________________

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorialonce to get a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? _1___

2. Is the title original and appropriate? _1___

3. Is the introduction complete? _2___

4. Is the body of your advertorial complete? _2___

5. Is the conclusion well-developed? _2___

6. Is the advertorial well-organized overall? _1___

7. Is the advertorial easy to understand? _1___

8. Is the advertorial interesting to read? _1___

9. Has any plagiarised material been removed? Wasn’t any____

Do you feel that the writer has improved the advertorial? Why or why not? Be specific.

Yes the article is longer and the grammar  had improved.________________________________________________________________________________________________________________________________________________________________________________________

Has the writer changed the advertorial adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specificallywhether you think they are an improvement.

Yes it is longer and the sentences are more understandable. _______________________________________________________________________________________________________________________________________________________________________________________________________________

Are you happy to have this advertorial on your weblog? Why or why not? Be specific.

Yes, it is written very enthusiastic and you really want to go check out the catwalk idea. _______________________________________________________________________________________________________________________________________________________________________________________________________________

Give the writer this completed form. 

Tutorial about visual marketing techniques.   

Last years many companies developed different strategies to create the best way to advertise. Computers, and especially the internet, are directly involved. On the internet it’s easy to spread a commercial to places all over the world without going to there. There are many people who think that they can make a chance in the world of advertising. Thed Lensen, director of the Spotzer Media Group, started to produce commercials which can be bought or rent by a company who personalises that video before it’s getting ‘on air’. Those ready-to-air commercials are made for every company.  

Ready-to-air video commercials can be used on television screens, websites, narrow casting networks[1], cell phones and other mobile devices like mp3 players. Another cheap way for digital advertising is to turn your existing screens into interactive message boards. Different shops in the world can use their television screen as a commercial display. In Holland many bookshops, like Bruna, are using this strategy to promote a book or to show the top-5 list of the week.

Sometimes all the commercials are getting too much. Have you ever surfed on the internet last year without getting confronted with online commercials? Probably not! There are many ways to hide the pop-ups, but you will always see other commercials in another corner of the website. Nowadays many people write their own weblog[2] with stories they want to share with the world or a certain group on the internet. To impress the readers of a weblog, people can put videos into it. Many websites already carry video advertising and in the next few years there will be more and more, even in and around other video content.  

SOURCES

 Spotzer Media Group. “Ready-to-air commercials.” Consulted at the 10^th of September, from http://www.spotzer.com  

Narrowcasting on Wikipedia. “Definition of Narrow-Casting”. Consulted at the 10^th of September, from http://nl.wikipedia.org/wiki/Narrowcasting 

Internet Advertising Bureau. “The buzz on video marketing”. Consulted at the 11^th of September, from http://www.iabuk.net/en/1/thebuzzonvideomarketing.html 

Worlds Technology News. “Industry Veterans to Pioneer New Media Model”. Consulted at the 11^th of September, from http://www.mirror99.com/20060623/industry_veterans_to_pioneer_new_media_ebhe.jspx    

[1] Giving information to a certain group at a special place and a special time mostly with digital screens.

[2] A story, most often based on real life, which can be read by everyone in the world. Written by normal people.

Group profile  

We are four students from the institute for media and information management. Our group name is Cv203C2. Here’s a little introduction about everyone. 

The first group member is Claudia Nieweg da Silva Marcos.Claudia is twenty years old, born in Lisbon, Portugal and is currently living in Amsterdam.She spent her childhood in Muiderberg living with her mother and their dog Mo. After high school she went to Sicily, to work as a volunteer at a school for poor children. She spent nine months in Palermo working on this project. When the project was done, she came back to Holland to study communications. Now she is a second year student at the institute for media and information management. When she has finished her study she wants to get a master degree in communications in San Francisco. And after that her dream is to move to Italy and work as head of PR for a clothing brand like D&G.  

The second group member is Rogier Scheick. Rogier is nineteen and also a student at institute for media and information management.Last year he chose Advertising, Marketing & Communication, that’s one of the five options in the second year for graduation. Before he started this study he was on a secondary school in Groenlo, in the eastern part of this country. He used to go to school and hang around with his friends. Groenlo is a small city with 11 thousand inhabitants. Rogier’s parents are still living there with his little sister. His other sisters moved to Deventer and Groningen. Rogier really wanted to move to Amsterdam, because he thinks it’s a beautiful city with an exciting atmosphere where every day is different from another day. But it was hard to find a room in Amsterdam, that’s why Rogier’s dad bought him a house. Now he’s living in Amsterdam with two girls in an apartment near to the institute.  

The third group member is Rick Slaathuis. Rick is twenty years old. He’s born in Oostmarsum, a small city next to the German boarder, in the east of Holland. After high school he went to the Saxion College in Enschede. There he followed the education Intergrale Veiligheidskunde. But Rick found out that this study wasn’t what he wanted to do, so he stopped. Now he’s a second year student at the institute for media and information management and enjoys it.Rick currently lives in Amsterdam and he really likes the city and ofcourse the nightlife.After this study he wants to get a master degree in marketing strategy, communications and likes to live the next few years in Amsterdam. Rick has one dream and that is: to have an own business, to become a good father and staying healthy for the rest of his life. 

The last but not least member of the group is Kimberly Vegting. Kimberly is twenty years old and born in Almere. She spent her childhood in Amsterdam and Almere and loves both of city’s. After high school Kimberly went to study Facility Management at the college Inholland in Diemen-Zuid. After two semesters Kimberly quit her study because she didn’t like the study and wanted some time for herself and work for one year. Everyone thought Kimberly wouldn’t go back to school but she did and now she a second year student at institute for media and information management and doing very well. After this study she wants to go to a foreign country to study at a university and get a master degree in communications. She prefers Australia but if it is in another country she’s fine with that. She just wants to see the world.  

Together with these four ambitious but very different people, we work on the project O’Neill campaign. 

O’Neill is one of the largest brand in surf and snowboard sportswear and accessories. O’Neill also sells clothes but mainly men buy them. But O’Neill also wants to sell clothes to women and especially girls. They made a summer collection and the target is to sell the products to girls between the age of seventeen till twenty. But the question is: how do we reach those girls?  

So O’Neill wants us to make an advertising campaign to attract girls in the age of seventeen-twenty. First we need to do research about what they are interested in, which brands they go for, where they party, where they shop etcetera. When al of those thing are explored, then we can start thinking about a way to reach the girls.  

The second problem that O’Neill has is that they got a website and a TV show called O’Neill TV. But the website and the show don’t seem to reach the targetgroup. We have to find a way to make both these objects attractive to girls from the age of seventeen till twenty but also for others visitors.

All the research is being analysed and processed and in the end we will make a recommendation to O’Neill and give a presentation at the head-office on 30 October in Warmond, Holland.

Minutes of the meeting of CV203C2

 11^th  of October 075.20 AM

Amsterdam University of Professional Education  Project Meeting 

1.                  Welcome 

2.                  There were no absentees. 

3.                  Present:- Rick Slaathuis (chair)
                        – Rogier Scheinck
                        – Claudia Nieweg da Silva Marcos
                        – Kimberly Vegting. 

4.                  There were no announcements made.  

5.                  No mail received. 

6.                 

Timing
The meeting discussed different items. First item to discuss was timing. How did each member think about deadlines? Claudia and Rick thought that deadlines were necessary. Kimberly and Rogier thought that deadlines could be useful, but they should be flexible. We decided to create deadlines with a spare time of two days.

Meetings
Rick and Claudia said that meetings should be hold, unless if they’re good chaired. Otherwise there shouldn’t be enough communication. Rogier and Kimberly thought that meetings shouldn’t be hold officially each week. Rogier thought that communication could be done by e-mail. Reports
We all agreed that the reports must be written in perfect Dutch or perfect English. Sentences have to be short, but detailed. Minutes should always be taken.Hierarchy
Rogier and Kimberly thought that a leader should be good. Claudia and Rick said that working on a project is a teameffort, so everyone is equal.   7.                  Action plan:

To improve relationships in the project we made the following plans:

- We should create deadlines with a spare time of two days.
- Meetings should be hold, but they have to be flexible. Minutes should be taken each meeting.

- Reports should be written in perfect Dutch or English. Sentences have to be short, but detailed.
- We concluded that there’s no hierarchy in our group. We are all equal, because we’re all working on the same project. 

8.                  AOB:

Nothing came up for discussion.   

9.                  The chair thanked everybody present for their contributions to the discussions and closed the meeting at 10.45 a.m.
CV203C2   

Article about visual marketing techniques.                Rogier S. CV203C2

 How to improve the world of advertising 

In the past couple of years, many companies developed different strategies to create the best way to advertise. Computers, and especially the internet, are directly involved. On the internet it’s easy to spread a commercial to places all over the world without going to there. This technique can also be used in collective narrow casting networks.  [1]

There are many people who think that they can make a chance in the world of advertising. Thed Lensen, director of the Spotzer Media Group, started to produce commercials without knowing for which company. These commercials can be bought or rent by a company who personalises that video before it’s getting ‘on air’. This ready-to-air commercials are made for every company in the world that doesn’t have enough money or time to produce their own video commercials.  

Ready-to-air video commercials can be used on television screens, websites, cell phones and other mobile devices like mp3 players. Another cheap way for digital advertising is to turn your existing screens into interactive message boards. This is called narrow casting. Different shops in the world can use their television screen as a commercial display. In Holland many bookshops, like Bruna, are using this strategy to promote a book or to show the top-5 list of the week.  

About five years ago, some Dutch marketing managers launched the company SpinAwards. This company collects and receives each year a lot of online commercials and online campaigns. The SpinAwards are prices for the best online campaign, best mobile concept, most innovative concept, best website concept and the best gaming concept. The company SpinAwards is an independent company. They think that if you, as an art-director, can win an award the quality of the ideas are getting higher. The better the ideas, the more effective they are. Sometimes all the commercials are getting too much. Have you ever surfed on the internet last year without getting confronted with online commercials? Probably not! There are many ways to hide the pop-ups, but you will always see commercials in the corners, in the header or in the bottom of the website. Nowadays many people write their own weblogs[2] with stories they want to share with the world or a certain group on the internet. To impress the readers of a weblog, people can put videos into it.  Narrow casting networks are spread all over the world. It’s a cheap way to advertise and it’s an easy way to broadcast your own commercials in the environment of the products target group. Many websites already carry video advertising. In the next few years there will be more and more, even in and around other video content.     

Sources

 Zooms. “Drie aanbieders van ready-to-air videoreclame vergeleken.” Consulted at the 6^th of September, from http://www.zoomz.nl/archief/drie-aanbieders-van-videoreclame-vergeleken/ 

Spotzer Media Group. “Ready-to-air commercials.” Consulted at the 10^th of September, from http://www.spotzer.com  

Narrowcasting on Wikipedia. “Definition of Narrow-Casting”. Consulted at the 10^th of September, from http://nl.wikipedia.org/wiki/Narrowcasting 

Internet Advertising Bureau. “The buzz on video marketing”. Consulted at the 11^th of September, from http://www.iabuk.net/en/1/thebuzzonvideomarketing.html 

Worlds Technology News. “Industry Veterans to Pioneer New Media Model”. Consulted at the 11^th of September, from http://www.mirror99.com/20060623/industry_veterans_to_pioneer_new_media_ebhe.jspx  

[1] Giving information to a certain group at a special place and a special time mostly with digital screens.

[2] A story, most often based on real life and published on the internet , which can be read by everyone in the world.

Second version of In-game advertising by Kimberly V. from CV203C2

Date: 14-10-2007  

In-game advertising is getting more popular 

In-game advertising

Advertising isn’t limited to billboards or posters. Your advertising can be integrated into a game, to interact with your customers. There are three kinds of in-game advertising. I will explain all of them.  

As an object in the game

That means that your product is being used in the game. For example, if O’Neill wants to do in-game advertising as object in a game they can advertise in a surf- or snowboarding game. Products from the O’Neill collection will be used. Like in a surf game they can use the new summer collection to dress the players.  

Like in the real world

Another kind of in-game advertising is advertising in a game like you do in the real world. That means that the brand O’Neill is written on a surfboard, on a billboard, sponsoring events.For example this kind of in-game advertising is being used in the program ‘Second Life’. Second Life is a game where every brand or company can advertise. You can wear clothes from O’Neill and you can work at a bank or café. So Second Life is a 3d virtual world and created by online players. Since the game is open for players and advertisers it’s grown explosively and today played by millions of players from around the globe. (second life, 2007) 

Fun game

The third kind of in-game advertising is having a game on your companies website. It’s just a game for fun. The game isn’t made for your own company, but is made to promote your website and to let visitors remember your website. A great example is the campaign from Achmea. It wasn’t really a game but a video you could sent to everyone to make them feel better! You can let the character in the video call your friends by name and tell them a personal message.  

Companies

There are a few companies who are working with in-game advertising. IGA Worldgroup and AdsNGames are the biggest right now and they are expanding quickly. IGA is specialized in the first kind of in-game advertising, in a game. Their first campaign was in the game Counter Strike and it immediately got popular. AdsNGames is specialized in the third kind of in-game advertising, a fun game. It boost your sites appeal with casual games. (Hotfrog, 2007)  

Future

In-game advertising is getting more and more popular but it is still a very new field for all participants. It requires a lot of research but eventually it will pay off. Many gamers already recognize that it’s getting popular, because game developers are spending more money to bringt in-game advertising to a higher level.    

Source:Second Life. (2007).  What is second life?

Viewed on: 13-10-2007, from: http://secondlife.com/whatis/   

Weblog article peer review form

Weblog Article Peer Review Form B – Second Review 

Writer’s Name Rogier Scheinck

Assessor’s name Kimberly vegting

Date 14-10-2007 

Rating Scale: 1 = Yes 2 = Somewhat 3 = No 

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to geta general idea of what it is about, then read it a second time to rate it. 

1. Is the topic interesting? 1 

2. Is the title original and appropriate? 1

3. Is the introduction complete? 2

4. Is the body of your article complete? 1

5. Is the conclusion well-developed? 1

6. Is the article well-organized overall? 2

7. Is the article easy to understand? 1

8. Is the article interesting to read? 1

9. Has any plagiarised material been removed? Wasn’t any plagiarism  

Do you feel that the writer has improved the article? Why or why not? Be specific.

I think the article is improved because:-The article has a body now and good title. -The subject is explained better. -Nice article to read.

Has the writer changed the article adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specificallywhether you think they are an improvement.

-In the first acticle the benefits weren’t clear now they are.-In the second article speaks directly to the reader.-The second article had is longer, has more words and also more body.  

Are you happy to have this article on your weblog? Why or why not? Be specific.

I am happy to put this article on our weblog because I think it’s an interesting subject to read about and the article is easy to read. 

Give the writer this completed form.