Advertorial version 2
CV203C2 17 – 10 – 2007
Advertorial version 2.
Words: 702
The golden taste of our new collection
Are you ready for our new summer collection?
O’Neill is proud to announce the new summer collection 2008. The temperature is rising, the sun is shining and evenings become more pleasant. O’Neill makes your summer complete with the brand new O’Neill summer collection 2008. Our designers have combined the latest fashions trends and comfort within the new O’Neill summer collection 2008. Diversity and quality are the keywords for this new collection. What do you think about our new flip flops? You are guaranteed to get the best of the best. And lets be honest, why should you wear an ugly short if you also could wear the best? O’Neill is a stylish speciality brand mostly for surfers, snowboarders but also for people who just enjoy life. We design and create with care for your lifestyle and mentality to give you the best suitable outfit. All year O’Neill has been in motion to create and develop a new comfortable and stylish summercollection. Every season has his own way of life. Be a popular snowboarder in the Aspen during the winter and become a cool, trendy looking person during the summer. Every season you can choose the best suitable outfit.
Amazing reactions from the states!
Last Saturday O’Neill showed their new summer collection 2008 to the American audience. In just three hours over more than fifty-five brands showed their new collection! It was a challenge to give the audience the diversity and also a good feeling about their collection. The designers combined fashion and comfort and they did it outstanding. The courage was there and the result was a three hours during show about the most trendy summer clothing. The red carpet was on and over more than five thousand guest were witnesses of this amazing show. In a fully booked New York fashion house the show began. A diversity of the collection came up during the show. From flip flops to shorts, every aspect of a successful summer was in the ‘house’. The jury linked all these ideas in a taste for an extreme point of view. The prize for the winner was a $550.000,- cheque. O’Neill was obvious the number one. Susanne Bilson, executive officer of Mango and also member of the jury explained why O’Neill has become the winner of this show: ‘these clothes are wonderful: to be honest we never expected that O’Neill got the capabilities to design such beautiful clothing’‘I really don’t know what to say, I’m speechless at this moment’, said Bilson according to O’Neill TV.
Don’t hesitate!
We want to give you something special. A strong, good feeling, something you will never forget. Once you have discovered O’Neill clothing it’s like you are in heaven. There is no turning back. You will remain loyal to it. What do you think about our new sandals, isn’t nice to wear during those warm summer days? Grasp your towel, put your sunglasses on and let’s enjoy the sunshine days. We are staying to improve and create that strong feeling between you and O’Neill.
Choose our new summer collection!
Have the guts and taste to experience the fresh and sweet summer feeling that comes with O’Neill clothing. Every aspect of our brand will make your life more fashionable and comfortable. If there was any question about what you would be wearing this summer, their isn’t any anymore! Enjoy the bright side of O’Neill’s summer.
Get your own catwalk ticket
Are you curious already and want to get a preview? With all these positive sounds from the states, you should be. That’s the reason why we give you, an one in a lifetime opportunity, to be present at this event. With the New York skyline behind us, we move to Europe to settle down this special catwalk event. All international tabloids has notice this event on their agenda. The red carpet will be rolled out again and you can be there. O’Neill brings you a European catwalk presenting O’Neills new summer collection 2008. It’s especially for the modern trendy young people. Enjoy the golden taste of our new collection on December the 10th in the Amsterdam RAI. Get your own catwalk ticket for this event. Be a winner, be a witness and don’t hesitate again! Surf to www.oneill.com/summer and be there!
Bronnenlijst:
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