Tutorial about visual marketing techniques.   

Last years many companies developed different strategies to create the best way to advertise. Computers, and especially the internet, are directly involved. On the internet it’s easy to spread a commercial to places all over the world without going to there. There are many people who think that they can make a chance in the world of advertising. Thed Lensen, director of the Spotzer Media Group, started to produce commercials which can be bought or rent by a company who personalises that video before it’s getting ‘on air’. Those ready-to-air commercials are made for every company.  

Ready-to-air video commercials can be used on television screens, websites, narrow casting networks[1], cell phones and other mobile devices like mp3 players. Another cheap way for digital advertising is to turn your existing screens into interactive message boards. Different shops in the world can use their television screen as a commercial display. In Holland many bookshops, like Bruna, are using this strategy to promote a book or to show the top-5 list of the week.

Sometimes all the commercials are getting too much. Have you ever surfed on the internet last year without getting confronted with online commercials? Probably not! There are many ways to hide the pop-ups, but you will always see other commercials in another corner of the website. Nowadays many people write their own weblog[2] with stories they want to share with the world or a certain group on the internet. To impress the readers of a weblog, people can put videos into it. Many websites already carry video advertising and in the next few years there will be more and more, even in and around other video content.  

SOURCES

 Spotzer Media Group. “Ready-to-air commercials.” Consulted at the 10^th of September, from http://www.spotzer.com  

Narrowcasting on Wikipedia. “Definition of Narrow-Casting”. Consulted at the 10^th of September, from http://nl.wikipedia.org/wiki/Narrowcasting 

Internet Advertising Bureau. “The buzz on video marketing”. Consulted at the 11^th of September, from http://www.iabuk.net/en/1/thebuzzonvideomarketing.html 

Worlds Technology News. “Industry Veterans to Pioneer New Media Model”. Consulted at the 11^th of September, from http://www.mirror99.com/20060623/industry_veterans_to_pioneer_new_media_ebhe.jspx    

[1] Giving information to a certain group at a special place and a special time mostly with digital screens.

[2] A story, most often based on real life, which can be read by everyone in the world. Written by normal people.