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Weblog advertorial peer review form

Weblog Advertorial Peer Review Form A – First Review

Writer’s Name _Rick Slaathuis  _____________________________________

Assessor’s name _Claudia Nieweg da Silva Marcos______________________________________

Date 24-09-07_______________________________________

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorialonce to get a general idea of what it is about, then read it a second time to rate it.

1. Is the title original and appropriate?  1____

2. Is the introduction complete?  2____

3. Is the body of your advertorial complete?  3___

4. Is the conclusion well-developed?  3____

5. Is the advertorial well-organized overall?  3____

6. Is the advertorial interesting to read?  2____

7. Has the writer plagiarised material?  3____

8. Is it clear what the product is?  1____

9. Is there a clear story?  2____

10. Is there a clear relationship between the story and the product?  2____

Finally, read the advertorial a third time and check it for spelling, grammar and punctuation.Mark any corrections on the advertorial itself then complete the rest of the form.

Name three things you like about the advertorial.

It tells you the good sides of the O’Neill summer collection. It tells you why you should buy it. It shows you pictures of the collection. __________________________________________________________________________________________________________________________________________

Name three things the writer should improve.

The body should be better.It’s not long enough.There should be less screaming to the customers as in buy buy buy it! _______________________________________________________________________________________________________________________________________________________________________________________________________________

Does the advertorial sell the product? Why?

No not yet because you should tell where you can get the product, when exactly it is coming out  and what the main idea was behind the designs. _______________________________________________________________________________________________________________________________________________________________________________________________________________

Is the advertorial written for the specified O’Neill target group?

Yes it is although it could be done even better._______________________________________________________________________________________________________________________________________________________________________________________________________________

Give the writer this completed form and the advertorial with corrections.