Article version 1 Claudia N.
Claudia N. Date: 17-09-07
CV203C2
Words: 573
Sms Alerts
There are dozens of types of sms services that companies can use to get to their customers. Letting the customer participate in contest, make a reservation for a movie or send them the latest info about your company are just a few examples. In the past years companies started specialising in sms advertising and marketing and developed new types of services. One of these services we’re going to use in our O’Neill project.
O’Neill
O’Neill is a gadget and clothing brand for surfdudes and hardcore snowboarders.As a company you always want a strong connection between you and your customers. You want the customers to have a good strong feeling about your brand so they will remain loyal to it. This group is very serious about surfing and snowboarding, it’s not just a sport…it’s a lifestyle to them. To make this group even more loyal to O’Neill we want to keep improving the service and make sure that this group has the latest info about surfing and snowboarding.
O’Neill is always looking for new and better ways to reach their customers. Sms services are a new way to get in touch with customers. Since almost everybody has a mobile phone it is a perfect way to send customized and personal smses.
The service
When a surfer or snowboarder lives in a region where they can practise their sport everyday they can sign up on the internet for a special sms alert service. We want to develop an sms alert service that will be specially custom designed for each region of a winter- or surfarea. This sms service provides you with: -the latest weather/water info, -where the big waves are going to be that day, -if there will be snowstorms and -O’Neill activity’s in that region like stores opening or surf/snowboardcamps. This way the surfer/snowboarder will always be the first one to know about al the activity’s about his sport in his area. He can get an sms in the morning telling him that the waves in some bay in his region are going to be very big. He does not have to go online or see the weather program on TV and even if he did that…he still wouldn’t know where the big waves are going to be. Subscribing for this service will be done on the O’Neill website where you will enter your phone number and the region that you want to receive information about.Per sms that you receive you will pay a small amount of money, maybe 5 cents more then what a normal sms costs.
This service is not only available for surfers/snowboarders who live in this area but also for people who are on vacation. For example if you are on holiday in Hawaii, you can subscribe for this service on the O’Neill webpage and receive these smses. When you leave and want to stop receiving this service you can send an sms with ‘stop’ to the same number and the sms service will be cancelled.
Win free sms service
When you go into the O’Neill store and buy clothes, with every article that you buy you get a code. With this code you can win free sms services, games, clothes and other stuff. You go to the O’Neill webpage and fill in the code to see immediately if you have won. That way you connect the Sms service to the webpage and to the clothes.
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www.hotsmscorp.com
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http://www.egenix.com/solutions/sms-alerts/
